Axia Developer Growth

Bring your product toAfrica’s developers.

Start in Nigeria with verified developer registrations, hands-on workshops and hackathons. A focused growth service for global technology companies.

Plan a campaign Explore packages

Registration campaigns from $3,000. Market discovery from $750.

1,000
verified developer registrations

For teams building the tools developers use

AI platforms Developer tools APIs & SDKs Cloud products
About Axia Africa

A community foundation.
An African perspective.

Axia Africa equips people across Africa with practical technology skills through training and hands-on learning.

With over 20,000 developers within our reach, we bring a community perspective to how technology companies introduce their products and create opportunities for developers to learn, try and build.

Axia Developer Growth brings that focus to business partnerships, connecting product teams with relevant developer audiences through defined campaigns and experiences.

Meet Axia Africa
20,000+Developers within our reach
Training across Africa

Practical learning for people building careers in technology.

ACTD

Accredited training institution

American Council of Training and Development

View accreditation
Your product. A local growth partner.

A better introduction.
A clearer path to adoption.

A great product still needs the right people to discover it. Axia for Business helps you run a defined developer campaign in Nigeria, with a clear scope and evidence of delivery.

Reach relevant developers

Define your ideal audience. We shape the message, coordinate approved outreach and recruit developers for your specific activation.

Give them a way to try it

Add a virtual workshop for guided onboarding, or a hackathon where participants can build with your product and share what they learn.

See what happened

Get a registration audit and campaign report. Attendance, product signups and first use are tracked separately, wherever the data is available.

The Developer Acquisition offer
1,000
verified developer registrations

The campaign commitment for our $3,000 package and above.

A registration you
can actually count.

Each accepted registration must be unique, contact-verified, relevant to your agreed developer profile and knowingly submitted for your activation. We remove duplicates and records that fail qualification.

See the qualification standard
How it works

One campaign.
A clear plan from day one.

01Define

The right brief

Your productDeveloper profileAgreed campaign scope

We agree who the campaign is for, what you need to deliver and how success will be measured.

02Recruit

The right people

Approved outreachRegistration pageVerified registrations

We coordinate the campaign, confirm contacts and qualify each record against the agreed rules.

03Engage

A product experience

Product accessWorkshop or hackathonGuided hands-on use

We deliver the experience included in your tier, with product onboarding and participant coordination.

04Report

Evidence of delivery

Registration auditClient analyticsCampaign report

We document accepted registrations and report attendance and product activity as separate measures.

The packages

Your starting point.
Your next stage of growth.

Begin with a $750 discovery project, introduce your product, or move straight into a registration campaign. Five clear tiers, priced in USD.

TIER 01Start with clarity

Market Discovery

For teams exploring Nigeria before committing to a campaign.

$750USD
Proposed delivery: 5–7 days
  • Developer audience and market research
  • Relevant community mapping
  • Product positioning recommendations
  • Developer acquisition strategy
  • Market opportunity and activation report
Discuss discovery

A practical market-entry plan. No minimum registrations.

TIER 02Introduce your product

Community Launch

For teams ready to introduce their product and understand early interest.

$1,500USD
Proposed delivery: 10–14 days
  • Condensed market discovery
  • One approved awareness and engagement campaign
  • Co-branded product introduction
  • Developer interest survey
  • Campaign performance report
Plan a launch

Visibility and measured interest. No minimum registrations.

TIER 03A measurable campaign

Developer Acquisition

For teams ready to recruit developers for a specific product activation.

$3,000USD
Proposed delivery: 21–30 days
  • 1,000 verified developer registrations
  • Co-branded registration landing page
  • Targeted developer community outreach
  • Contact validation and deduplication
  • Weekly updates and final registration report
Discuss acquisition

The commitment covers qualifying activation registrations. Product accounts and attendance are separate.

TIER 04Add a guided experience

Developer Activation

For teams ready to help developers get hands-on with their product.

$5,000USD
Proposed delivery: 3–4 weeks
  • Everything in Developer Acquisition, including 1,000 registrations
  • One branded virtual developer workshop
  • Live product demo and guided onboarding
  • Participant reminders and opt-in follow-up
  • Attendance, product feedback and activation analysis
Plan a workshop

1,000 qualifying registrations plus workshop delivery. Attendance and product use are measured separately.

TIER 05Build with your product

Developer Experience & Hackathon

For teams seeking a structured developer build experience.

$10,000+USD
Proposed delivery: 4–6 weeks / custom scope
  • Everything in Developer Activation, including 1,000 registrations
  • One branded virtual hackathon and technical challenge design
  • Mentor and judging coordination
  • Project submission process and demo showcase
  • Comprehensive campaign and product activity report
Scope a hackathon

Virtual delivery. Prizes, paid mentors and other third-party costs require a separate budget.

Delivery windows start after the signed scope, deposit, approvals and required product access. Fees exclude applicable taxes and separately approved third-party costs, including paid media, prizes, paid mentors or judges, software or cloud credits, event platforms, venues, production and travel. Physical events are quoted separately. View engagement details.

What success could look like

A focused start.
Bigger ambitions.

Explore a pilot and an expanded campaign, including a 1,000-signup example. We agree your targets around the audience, distribution budget, delivery scope and product readiness.

A larger audience and distribution plan, with a custom quote.

Cumulative product downloads
520
Illustrative cumulative downloadsWeek 1: 80. Week 2: 190. Week 3: 360. Week 4: 520. Fictional sample data.Week 1Week 2Week 3Week 4
Week 1 80Week 2 190Week 3 360Week 4 520
Product outcomes depend on instrumentation and permitted matching. Counts may overlap. The expanded example needs a custom recruitment target and quote.SAMPLE DATA ONLY
Clear expectations, from the start

What you’re buying.
Confidence in the details.

A defined scope, an agreed qualification standard and a transparent account of delivery. Here’s how the engagement works.

01What counts as a verified developer registration?
  • One unique person, after campaign-wide deduplication.
  • Meets the agreed developer role, experience or technical-interest criteria.
  • Confirms an email address or passes another agreed contact verification method.
  • Knowingly registers for the named activation. Marketing consent is separate.
  • Meets the agreed geography, initially Nigeria, and required data fields.
  • Comes through an approved, traceable channel. Known bots, fabricated details and duplicate records do not count.
02Does 1,000 registrations mean 1,000 product users?

No. The commitment is 1,000 qualifying registrations for the agreed developer activation. Product accounts, workshop attendance, active use, hackathon submissions, purchases and revenue are separate outcomes and are not guaranteed. Product metrics require client-approved analytics and permitted participant matching.

03What happens if the registration campaign falls short?

We confirm delivery capacity and sign the audience rules and scope before the guarantee becomes contractual. Proposed terms allow five business days to review records, replacement of invalid entries, then a ten-business-day extension for a shortfall. If a shortfall remains, the proposed refund is the agreed registration-fee allocation multiplied by missing accepted registrations divided by 1,000, capped at that allocation. The signed scope sets the allocation and remedy.

04What do you need from our team?

Your target developer profile, approved brand assets and message, product access, documentation, a technical contact and permitted analytics. Client delays or changes to the brief require an agreed schedule or scope revision. We agree data collection, consent, sharing permissions, retention and deletion before launch.

05How do payment and reporting work?

Payment is 70% upfront and 30% after delivery verification and acceptance, with tax and bank-charge treatment agreed in the scope. Acquisition campaigns and above include weekly updates and a final registration report. Workshop and hackathon reporting adds the relevant attendance, feedback and product activity data where available. These are proposed commercial terms, subject to a signed statement of work.

06Can we run an in-person workshop or event?

Yes, through a separately costed scope. We agree the location, planned capacity, production, staffing, logistics and check-in measurement before confirming a quote. Physical event costs are outside the standard virtual packages.

Your signed statement of work confirms the final scope, qualification rules, fees and remedies.
Your next developer campaign

Let’s get your product
into developers’ hands.

Tell us what you’re building, who you want to reach and when you’d like to launch. We’ll shape the right campaign together.

Start the conversation
axiaafrica@gmail.com